ARLINGTON, Texas – November 27, 2018 – Texas Trust Credit Union received four Pinnacle awards from the Cornerstone Credit Union League at its annual marketing conference. Pinnacle awards recognize excellence in credit union marketing, public relations, and business development.
The Your Future is Bright campaign was a community celebration event honoring the inaugural class of the Arlington Collegiate High School. Texas Trust held a festive family party at its headquarters and gave each graduate a $1,000 scholarship. The event was devoted to the students and their families to share in the graduates’ accomplishment of simultaneously earning an associate degree along with their high school diploma.
Texas Trust’s new member kit received a Pinnacle for outstanding creative and packaging of new membership material. The all-in-one kit was designed to give new members a glimpse into the credit union’s history, highlight its great services, and provide all the required legal disclosures in one package that is appealing to read.
A third Pinnacle was awarded to the credit union for its clever boosted Facebook post that reached 52,248 people and created 2,800 reactions with 444 shares and 248 comments. Texas Trust capitalized on a competitor’s announcement about doing away with free checking to illustrate the Texas Trust difference and cleverly promote its free checking accounts.
Texas Trust’s culture video was also recognized with a Pinnacle in the brand awareness category. The video was a multi-purpose branding video jointly developed by the marketing and human resources departments to showcase “who we are and what makes us different.”
“Texas Trust continues to deliver award winning campaigns that are also making a difference in the membership and community,” said Stephen Lark, chair of the Cornerstone Marketing and Business Development Executive Committee. “All of their campaigns were started with just a spark, which generated ideas that truly made a difference.”
Award winners were recognized at the League’s annual marketing and business development conference in Tulsa, Oklahoma.
About the Cornerstone League
The Cornerstone Credit Union League is the nation’s largest regional credit union trade association, serving more than 500 credit unions in Arkansas, Oklahoma, and Texas. Cornerstone exists to advance the success of credit unions in the region through legislative and grassroots advocacy; regulatory and compliance support; training, educational, and networking opportunities; essential communications related to the news and information affecting the credit union industry; and other products and services that establish Cornerstone as the essential partner for credit unions.
About Texas Trust Credit Union
Texas Trust Credit Union was created in 1936 when a group of Chance Vought Aircraft Corporation employees pooled their savings so they could help each other achieve financial goals. Today, more than 115,000 members are served through checking and savings accounts; loans (personal, mortgage, auto, and small business); credit cards; insurance products; and investment services. Texas Trust Credit Union supports local students through its “Spirit Debit Rewards” program. With every eligible swipe of an SDR card, funds are donated to the school or district of the member’s choosing. To date, Texas Trust has donated more than $1.7 million since August 2011. Texas Trust serves members through 21 locations in Dallas, Denton, Tarrant, Henderson, Ellis, Johnson and Tom Green counties. With assets of more than $1.2 billion, Texas Trust is the 6th largest credit union in North Texas, the 17th largest in Texas, and was ranked the 10th best performing credit union in the country by Standard and Poor’s Global Market Intelligence. For more information, visit TexasTrustCU.org or follow us on facebook.com/texastrustcu or Twitter at @texastrustcu.