ARLINGTON, Texas – May 9, 2022 – Texas Trust Credit Union has added Fred Trusty to its senior leadership team as Senior Vice President of Marketing, where he will lead Texas Trust to create a digital-first member journey.
With a background in hospitality working for highly acclaimed brands such as Ritz-Carlton and Walt Disney, Trusty knows how to create memorable customer experiences that resonate and connect with people, both in-person and online. Coupled with his experience overseeing a digital transformation at Redstone Federal Credit Union, one of the largest credit unions in the U.S., this will aid Texas Trust in reimagining its brand experience across every facet of the credit union.
“While we enjoy a strong connection with current members, we realize that our marketing approach needs to improve around a digital lens,” said Ron Smith, Chief Growth Officer of Texas Trust Credit Union. “Fred’s experience in consumer branding and digital marketing will help us align our processes and technology to become a more digitally focused credit union.”
Trusty will guide Texas Trust’s brand and marketing strategy toward an emphasis on a first-rate digital experience across all channels and departments. He will also be responsible for all aspects of creative design, data analytics, advertising, public relations, community engagement, and business development.
Trusty has a master’s degree in business administration from Stetson University and a degree in marketing from Ohio State University. He has successfully completed the CUES CEO Institute’s Executive Education program in Strategic Leadership, Strategy Planning, and Organizational Effect.
About Texas Trust Credit Union
Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 133,000 members. With assets of more than $1.8 billion, Texas Trust is the 6th largest credit union in North Texas and the 17th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year. For more information, visit TexasTrustCU.org or follow us on Facebook at facebook.com/texastrustcu or Twitter at @texastrustcu.
Photo caption, left to right: Shelia Kime, Fred Trusty, Heidi Hardy, and Ron Smith.