Texas Trust Credit Union Earns Pinnacle Awards

Texas Trust Credit Union Earns Pinnacle Awards for Community Involvement and Celebratory Special Event

Arlington, Texas – December 20, 2016 – A highly successful community relations initiative and high profile event from Texas Trust Credit Union have won Pinnacle Awards from the Cornerstone Credit Union League. Pinnacle Awards are given to credit unions that demonstrate excellence in credit union marketing, public relations, and business development.

Texas Trust received a Pinnacle Award for its Spirit in Action initiative and its One Million Brighter celebration.

The Spirit in Action program received a Pinnacle Award for Public Relations and Community Involvement. The multi-pronged program was the result of an aggressive effort to build relationships at the administration level with school districts in Texas Trust’s membership area. The primary foundation of the partnerships was the Spirit Debit Reward card, a uniquely designed debit card that pays schools 10 cents for every debit card transaction.

The effort greatly expanded Texas Trust’s membership, and use of the Spirit Debit card allowed Texas Trust to give more than $1 million to local schools for their participation in the program. The program successfully elevated Texas Trust’s visibility in the community, resulting in public recognition and accolades from school administrators and community leaders.

Texas Trust’s One Million Brighter celebration was recognized with a Pinnacle Award as an outstanding special event. It was the credit union’s creative way to celebrate $1 million in giving related to its Spirit in Action program. The One Million Brighter celebration took place at a community-wide event at the University of Texas at Arlington’s College Park Center. It was attended by thousands, including students from each participating school district, parents, and school faculty and administrators.

“The Spirit in Action program and the One Million Brighter celebration embodied the theme of this year’s marketing conference, ‘Imagine. Create. Grow.’” said Alison Wolf, Pinnacle Award committee chair. “Both the program and special event were innovative, creative, and most importantly, generated growth within Texas Trust’s membership, which is everything the Pinnacle Award was created to honor.”

Award winners were recognized at the League’s annual marketing and business development conference. Shelley Carlson, Texas Trust Vice President of Marketing, accepted the award from the Cornerstone League.

About the Cornerstone League

The Cornerstone Credit Union League is the nation’s largest regional credit union trade association, serving more than 500 credit unions in Arkansas, Oklahoma, and Texas. Cornerstone exists to advance the success of credit unions in the region through legislative and grassroots advocacy; regulatory and compliance support; training, educational, and networking opportunities; essential communications related to the news and information affecting the credit union industry; and other products and services that establish Cornerstone as the essential partner for credit unions.

About Texas Trust Credit Union

Texas Trust Credit Union was created in 1936 when a group of Chance Vought Aircraft Corporation employees pooled their savings so they could help each other achieve financial goals. Today, more than 80,000 members are served through checking and savings accounts; loans (personal, mortgage, auto, and small business); credit cards; insurance products; and investment services. Texas Trust Credit Union supports local students through its “Spirit Debit Rewards” program. With every swipe of an eligible SDR card, funds are donated to the school or district of the member’s choosing. To date, Texas Trust has donated over $1.3 million since August 2011. Texas Trust serves members in Dallas, Tarrant, Henderson, Ellis, and Johnson counties through 16 locations in Mansfield, Arlington, Grand Prairie, Cedar Hill, Midlothian, DeSoto, Hurst, and Athens. With assets of $950 million, Texas Trust is one of the largest credit unions in North Texas and the 18th largest in Texas. For more information, visit TexasTrustCU.org or follow us on facebook.com/texastrustcu or Twitter at @texastrustcu