ARLINGTON, Texas – August 17, 2020 – Jim Minge, Chief Executive Officer of Texas Trust Credit Union has named Willy Kelsey as President of the $1.3 billion credit union. The role was previously held by Minge, who will continue serving as CEO.
Kelsey has been instrumental in helping build Texas Trust into a strong, financially stable credit union that members can trust. Under his leadership, Texas Trust achieved outstanding growth in lending while reducing loan delinquency and cultivating a member-friendly lending environment.
Kelsey’s forte in process improvement has been fundamental to the credit union’s retail strategy, including more than doubling the credit union’s branch footprint within the last decade. He transformed branch operations to better align with the credit union’s strategy and redesigned retail processes and programs to expanded service offerings and increased member usage. In addition, he oversaw efficiency improvements that ensure a consistent member experience across the credit union.
“Willy has been an integral part of our success, helping identify and implement strategies that allowed us to surpass $1 billion in assets,” said Jim Minge, CEO of Texas Trust Credit Union. “His keen business sense, passion for our employees’ and members’ well-being, and leadership have helped drive the many achievements and strong growth that we have experienced over the last 15 years.”
As President, Kelsey will directly oversee lending, retail operations, and IT, working hand-in-hand with Minge and the Board of Directors to establish and execute Texas Trust’s strategies.
Minge added that now that the roles of CEO and president have been divided—he and Kelsey now “will be able to better focus the organization and improve our operations so that we continue meeting the needs of members as we help them build brighter financial futures.”
About Texas Trust Credit Union
Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 118,000 members. With assets of more than $1.3 billion, Texas Trust is the 6th largest credit union in North Texas and the 17th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year. For more information, visit TexasTrustCU.org or follow us on Facebook at facebook.com/texastrustcu or Twitter at @texastrustcu.